Wool
[wp_eStore_category_products:category_id:1:end]
Notice that there is more than one page of wool . . .
Books
[wp_eStore_category_products:category_id:2:end]
Patterns
[wp_eStore_category_products:category_id:3:end]
Equipment
[wp_eStore_category_products:category_id:4:end]